Meet the team.

Choice Hotels LATAM’s business development and leadership team bring a depth of professional industry experience to every partnership.

Along with a dedicated drive to invest every property with distribution and revenue building opportunities, our team of senior property and business performance consultants and brand and product specialists are on-hand and ready to help turn partner business goals into reality.

German Fernández del Busto
CEO, Choice Hotels LATAM

As CEO of Choice Hotels LATAM since 2006, German Fernandez’s renowned passion and strategic vision have firmly established Choice Hotel’s iconic global brand as a market leader in the Latin America.

Built on three decades of extensive senior management experience in international hotel brands throughout the region, Trent’s expertise has attracted a multi-talented team and driven a culture committed to partner success and high-performing franchisee properties.

Development Team

Marisela Barrera Mejía

Development Manager,
Choice Hotels Mexico.

Marisela brings over 15 years of experience in travel industry. As the former Development Manager for Choice Hotels Mexico, Marisela has leading  hotels and resorts, and advising executive teams of best practice.

How can we help you?

Choice Hotels offers property support, marketing and technology for franchisees.

Executive Team Summary

Led by Chief Executive Officer Germán Fernández, Choice Hotels LATAM’s dynamic Executive Team have helmed exceptional growth, and a soaring loyalty program of 675,000 global members, Loyalty Program members across Mexico bringing 15.4% of Choice’s contribution, establishing Choice Hotels’ global brand as an undisputed local industry lead.

With extensive senior leadership expertise, combined with deep industry experience, the team continues to accrue outstanding revenue, distribution, marketing and sales results that outshine market competitors.

  • Germán Fernández del Busto, Managing Director.
  • Ricardo Mondragón, Director, Franchise Services.
  • Juan Carlos García Perroni, Marketing Director.