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Independent and Unique.

Download our Ascend Collection Brochure.

The power of 'Soft Branding’.

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Ascend Hotel Collection

Designed for travellers seeking unique experiences in exceptional surroundings, the upscale Ascend Hotels Collection is a membership of independent hotels with unique properties and signature styles.
Classed as a ‘soft brand’, this range gives operators the freedom to retain their individual personality while extending their reach through Choice Hotel’s extensive distribution network, opening doors to a expanding and global market of leisure, corporate and experience-seeking travellers alike. Embracing historic inns, boutique properties, luxury retreats and chic city hotels, the Ascend Hotel Collection now represents the largest soft brand in the world, connecting with travellers’ unique tastes and an ongoing expansion of market opportunities.

Ascend Highlights

  • First and largest global soft brand in the industry

  • Owners get to keep operational and design freedom

  • Gives owners the ability to take advantage of Choice Privileges, the award winning loyalty program of Choice Hotels

  • Allows access to booking engines and training support provided by Choice Hotels
Is your hotel a good candidate for financing? What are the key principles in choosing a profitable location? What is the difference between soft branding and hard branding?
Taking your business to the next level can be a daunting prospect. Luckily, our in-depth but easy to read White Papers help give operators clear-headed perspectives and insights into key industry topics and important market trends.
Download now to get ahead and in-the-know.


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