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Friendly, Fresh and Welcoming.

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Hotel Financing?

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Recognised for value and reliability, Comfort is Choice Hotels’ largest brand, with 16 properties in the Mexican region and over 2,000 inns, hotels, suites and resorts worldwide.

This high performing midscale brand is situated in convenient locations throughout Mexico, and is ideally suited for leisure and business travellers looking for great value accommodation.

Friendly, fresh and welcoming, Comfort’s well-earned reputation has continued to gain market share in today’s competitive environment, with high brand recognition and market penetration.

Comfort Highlights

  • Largest brand by hotel count in Mexico with 16 properties.
  • Accessible price point drives high occupancy
  • Gives owners the ability to take advantage of Choice Privileges, the award winning loyalty program of Choice Hotels.
  • Allows access to booking engines and training support provided by Choice Hotels.
Is your hotel a good candidate for financing? What are the key principles in choosing a profitable location? What is the difference between soft branding and hard branding?
Taking your business to the next level can be a daunting prospect. Luckily, our in-depth but easy to read White Papers help give operators clear-headed perspectives and insights into key industry topics and important market trends.
Download now to get ahead and in-the-know.


Looking to strengthen your hotel occupancy?​

Choice Hotels offers property support, marketing and technology for franchisees.