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Keeping up with the rapid changes and associated costs in today’s market is a huge challenge. But you don’t need to go it alone.

As a partner, Choice Hotels LATAM is committed to your success. Supporting your needs, lowering your expenses and driving your revenue growth is our primary focus.

Our expert Business Development Manager is on-hand now to discuss the best opportunities for growing your business together, from sales and distribution expansion to brand and marketing opportunities.


About Choice Hotels LATAM

Built on 80 years of experience and innovation, and with 7,400 hotels world-wide, we understand the importance of having a skilled support network in your corner.

Headquartered locally in Mexico City, our focus is on giving you the tools and support you need to drive guests through your doors, increase your revenue and reduce your costs.

Ascend Hotel Collection

The upscale Ascend Hotels Collection is a membership of independent hotels with unique names and signature styles.
This ‘soft brand’ range gives operators the freedom to retain individual personality while using Choice Hotel’s distribution network, opening doors to a booming market of leisure, corporate and experience-seeking travellers.
Ascend Hotel Collection


Recognised for value and reliability, Comfort is Choice Hotels’ largest brand, with 16 properties in the Mexican region.

This high performing midscale brand is situated in convenient locations throughout Mexico, and is ideally suited for leisure and business travellers looking for great value accommodation.

Comfort Inn Los Cabos Room


Known and trusted for superior amenities, top-tier restaurants and modern recreation facilities, Quality Hotels offer exceptional value.

From holidaying families and romantic getaways to business travellers and conferences, the well-appointed facilities and extra touches make this outstanding midscale brand a market leader, with hotels, suites and resorts dedicated to ensuring comfortable and relaxing experiences.


Sleep is among the top franchises in the midscale segment, both in new construction affordability and ongoing operating performance.

Designed to stand out from the competition, the evolved prototype is rooted in timeless nature elements and makes guests & owners happy. Perfect for the value conscious guest travelling for leisure or business.

Sleep Inn Mexico City

Hotel Location

Learn about the key principles to choosing a profitable location, along with emerging markets and opportunities.

Third Party Management

The overall goal of the third-party manager is to increase the value and profitability of your property. Learn about why to consider third-party managers and how they can help.

Soft Brand and Hard Brand

What is soft branding and why has it become such a valuable marketing strategy? Learn about the market benefits and trends.

Super Brand

Super Brand has a reputation for superior service, global brand recognition and an established identity. Learn about how big brands engage, influence and build loyal communities.

Choosing the right land

Choosing the land to build a hotel property is an important process, learn more.

You don’t need to go it alone.

Our development managers are on call to explore the options and opportunities for growing your business, from property support to marketing and technology.

Choice Hotels México Brochure

Ascend Hotels Collection Brochure

Comfort Brochure

Quality Brochure

Sleep Brochure

Hotel Location

Third Party Management

Soft Brand and Hard Brand

Super Brand

Choosing the Right Land